An upgraded and user-friendly website was the right place to start.
I own an HVAC service dealership. We have been a family owned plus operated business for two generations. Although we are a smaller business, we’ve built a very loyal client base. Our customers know that we do good work and provide quality equipment. When they question whether it’s the right time to replace their heating system, we tell them the truth. When they sign up for a preventive maintenance agreement for their heating and cooling equipment, we provide proactive strategies that save them time and money. I was satisfied with the size and scope of the operation. A little over two years ago, my son earned NATE- and EPA-certification and acquired the necessary licensing and insurance to join our team. Right away, he wanted to expand the business to new areas. At first, I wasn’t thrilled. I was reluctant to make changes. I wasn’t convinced when he started mentioning building an online presence and using social media platforms. I eventually agreed with his suggestions. I knew that to grow meant to increase profits and remain competitive in a growing market. Our family HVAC company needed to keep up with the times. Our customers no longer find us through the phone book or newspaper . When they look for heating or air conditioner services, they turn to Google. They ultimately call the company that pops up on the first page. They prefer to fill out contact pages. They choose to browse services online and find out through their computer whether the business offers 24/7 emergency repairs. We needed to make our potential clients aware that we provide residential and commercial services, duct sealing, ductless options, indoor air quality solutions and more. An upgraded and user-friendly website was the right place to start. We then needed our website to show up on Google’s first page. We needed a better social media presence. Fortunately, my son was able to handle all of that for us.