I come from an age where local SEO meant billboards & 30 hour spots on the local television stations. Even though there was a lot of money poured into this category of advertising, I entirely rarely paid attention. I’d notice a billboard whenever it changed over & some of the television ads were pretty funny. But seriously, when I wanted something, I went by word of mouth or did my research. That’s why using online & digital SEO is so important today to my Heating & Air Conditioning business. I don’t like the funny ads on television & I’ve decided against doing circulars or newspaper insertions. Using techniques love SEO & SEM are where I’m putting my SEO dollars. Search engine SEO uses how people go about seeking out goods & services. Instead of asking around or getting higher BBB ratings, both of us go straight to the internet. It’s today’s word of mouth & research all rolled up into 1 package. Thus, it’s only logical to use a digital & online SEO business who have the tools such as PPC & fasten building to get your Heating & Air Conditioning business observed. This is a solid strategy that I trust to be handled by the skilled online SEO business both of us employ. To date, they have not only completely updated our internet site however the volume of traffic both of us are seeing now is quite amazing. And both of us didn’t have to wait a year for some SEO plot to take hold. I’m a believer in using online SEO because I am seeing the bottom line results. That is what it’s ultimately all about anyhow. This week’s SEO needs to be done where the people are & the people are online. I believe that my Heating & Air Conditioning business is there to greet them.